Why Investing in an Interior Design Photographer Will Change Your Business!

Let me start off by saying if you haven’t invested in an interior design photographer for your interior design business or short-term vacation rental yet you should! When you’re a professional in your field you need to look like one too! Professional high-quality photos can help you do exactly that!

If you’re wanting to build a brand for yourself where people are taking you seriously then YOU need to take your business seriously as well. Photography is one of the most important aspects of establishing your interior design business as well as showing off the best details of your short-term vacation rental. But why you may ask? 

Well in this day and age the business world is becoming more competitive especially in the interior design industry, meaning you need to stand out from the crowd! It’s proven that professional interior design photography helps create a strong first impression on your clients and leads to sales! 

The only way to thrive in the interior design industry is to create a memorable brand and this can be hard when you are up against so many other remarkable interior designers and short-term vacation rentals. BUT interior design photographers can help with achieving this goal through professional interior photography! With the skills and expertise of an interior design photographer, you can get high-quality images that speak directly to your ideal clients while driving in more traffic! 

Professional Interior Photography Creates a Lasting Impression

Did you know that interior design photography creates a lasting impression? Yes, it’s true!! Making the investment in interior design photography is actually a long-term investment! When you catch a customer’s attention with a photo they are bound to revisit it! Just as a funny commercial during the super bowl a stunning photo with a detailed story behind it leaves a lasting impression that is stored in the subconscious mind and forms a positive image of your brand!

High-Quality Images Impresses Potential Clients 

Not only that but, many clients and customers associate high-quality professional photographs with better high-quality services! A potential client may choose your interior design business over someone else’s due to the professionalism you portray through high-quality photos! Statistics show that “67% of consumers say that the quality of a product image is “very important” in selecting and purchasing a product/service” and it’s proven that a website that uses high-quality images drives more leads and traffic to their website than those with blurred or pixilated low-quality images. 

DIY VS Professional

Now that you know why professional interior photography is beneficial for your business, why should you invest in an interior design photographer and not just do it yourself? 

The little details set you apart from your competition and interior design photographers know how to portray these little details! Anyone can just capture a decent photo but decent isn’t what you want your clients to say about your work and short-term vacation rental! Professional interior design photographers have the knowledge and equipment to capture images that speak to your clients providing them with an emotional experience and an inside look at what it would look like working with you. 

Furthermore, we know the best time during the day to have the shoot so you can get the best exposure, camera positioning, proper lighting, editing and so much more! There’s more that goes into professional interior photography than just taking a simple iPhone photo. To run a business successfully, it’s imperative you make smart investments that deliver results, and investing in professional interior design photography is one of those smart decisions!

Are you ready to create a lasting impression for your business and invest in an interior design photographer?

If so, contact me on my website! I’d love to hear from you! 

Still feeling a bit hesitant about investing in an interior design photographer because you have more questions? See my blog on “The Most Commonly Asked Questions about Photography for Interior Design and see my recent work on Casa Paloma’s beach house interior and more of my interior work below!